Two concepts kept coming up as we were working on the logo design for ECHO Learning: durability and the bridging of ideas. The ring of circles symbolizes durability—an echoing that repeats itself—a sign of lasting change. The bridging of ideas is shown in the word echo itself. The bottom stroke of the C becomes the “bridge” of the H and connects to the O. It’s so satisfying when typography hands you the answer.
There are 4 variations of the logo shown here: the main logo; the main logo on a dark background; a more square variation; and a round variation specifically for social media.